French Montana just partnered with Diddy and Ciroc for the new flavor , French Vanilla. Not to mention his new album, Jungle Rules, is doing very well . He always seems to come out on top.. makes the best music, dates the prettiest women and has an abundance of flashy famous friends. This was definitely a great branding move for him and his team. He will definitely capture a new audience as well as increase his exposure in a new arena. This will open doors of all kinds as if there weren't a million doors opened already. Business is definitely Boomin!!!